Siteimprove review

Siteimprove was founded in Copenhagen in 2003 and is run by Siteimprove A/S; Nordic Capital has been the majority owner since 2020, and the company has offices in Denmark, the United States and the United Kingdom. It sells software-as-a-service to large organisations, universities and public bodies that manage many web pages.

The platform crawls a site on a schedule (the help centre gives a minimum interval of seven days) and groups results into accessibility, search, analytics and content strategy. Accessibility is its strongest area: automated checks against WCAG 2.1 and 2.2 at levels A, AA and AAA, for web pages, PDFs and authenticated content, with references to the European Accessibility Act and US rules, prioritised issues, AI "Agents" that apply fixes in WordPress and Drupal, and exports to Excel, PDF or HTML. Siteimprove itself notes that full WCAG conformance needs manual testing as well. Quality assurance finds broken links and spelling errors, and the Policy module checks pages against custom rules, with a library of preconfigured policies. A free toolkit offers accessibility, contrast and SEO checkers.

For GDPR and cookie consent the picture is unclear: the help centre refers to a Data Privacy module with a personal data inventory and cookie tracking, but those articles now require a login and the module does not appear on the current platform, pricing or public-sector package pages. Siteimprove offers no consent banner and no review of privacy policies, imprints or e-shop duties.

The pricing page shows no prices, only a demo request. Public catalogues give an idea: on the UK G-Cloud 14 framework the Inclusivity package starts at £8,000 per year for 1,000 pages plus £6,300 one-time implementation, with no free trial; the Texas DIR list starts at $7,100 per year. The interface is available in twelve languages, and data is hosted in the EEA.